Fashion · Independent concept
SCENORA / RUN
Movement starts in the details.
The idea behind the frame.
A running shoe concept commercial. The runner ties their laces on a bench, stands, makes a small jump and takes off in afternoon light. The shoe carries the SCENORA symbol, and the runner is shown in a full-body shot.
- Art direction
- Warm afternoon light, a lacing close-up and full-body running in the park.
- Status
- Completed
- Running time
- 14 seconds
Vertical product film (9:16), with sound, a cover image and an editable title layer. Fictional brand and independent concept, with no commercial client.
Explore Social video adsFrom the laces to a full-body running shot
The film begins with the runner seated and a close-up of the laces. A cut to a wider frame comes before the small jump and the start of the run. The wider shot leaves space for the head and body to move, connecting the shoe detail with how it is used.
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