Beverages · Independent concept
CITR / SCENORA
A moment of pure refreshment.
The idea behind the frame.
A concept commercial for a fictional citrus drink. A SCENORA-branded can spins among oranges and ice before the tab opens and the drink pours into a glass.
- Art direction
- Dark studio, vivid orange and close-ups of texture.
- Status
- Completed
- Running time
- 16.5 seconds
Vertical product film (9:16), with sound and a cover image. Fictional brand and independent concept, with no commercial client.
Explore Product filmsMaking the opening and pour believable
We wanted the can to spin among oranges and ice, then open and pour into a glass. In the final edit, opening and pouring have separate shots. The viewer can see the tab and can opening before the cut to the glass. The pop and pour sounds were placed separately to match the actions.
How to prepare photos for your film