How do you prepare photos for a product film?

Four things to prepare before production

1. A clean front view

   Photograph the entire product in soft light. Leave space around it so the frame can be adapted for a vertical screen.

2. A second angle

   Shoot the same product from the side or at a three-quarter angle. Add a photo of the lid, sole or back of the packaging if it appears in the film.

3. Brand details

   Include a sharp close-up of the label and the original logo file if available. Point out colors, text and other details that must stay accurate.

4. The product in use

   If the film shows opening, pouring, wearing or another action, a short phone video helps us see how the product behaves.

Where accuracy makes a difference

If the packaging text must be readable, plan at least one shot with the label facing the camera and in focus. The logo can also be added during editing. For reflective materials such as metal and glass, an extra photo in soft light helps separate the product’s color from reflections.

For the CITR drink film, opening the tab and pouring the drink into a glass are two separate shots. That makes it easier to check where the can opens, where the drink comes out and how it reaches the glass.

What to include in a short brief

Include the product name and exact version shown in the photos, one action that matters and where the film will appear. Note details that must stay accurate, such as the packaging color, logo or order of ingredients.

For a running shoe product page, you might ask for a close-up of the laces and material. A vertical ad could cut from lacing to a full-body running shot, as in RUN . If the film will appear on several screens, decide on the versions up front so there is room for the product and captions in each frame.

Do you have product photos?

Tell us what you want to show and where the film will appear. We can help you choose which photos work and which angles are worth adding.