Food · Independent concept
SCENORA / SMASH
You can almost hear the sizzle.
The idea behind the frame.
A smash burger concept commercial with sauce, two thin patties, pickles and a bun marked with the SCENORA symbol. Two hands lift the burger toward the viewer to reveal the brand behind it.
- Art direction
- A dark griddle, warm lighting and a low frontal angle.
- Status
- Completed
- Running time
- 18 seconds
Vertical product film (9:16), with sound and a cover image. Fictional brand and independent concept, with no commercial client.
Explore Social video adsRevealing the logo as the burger is lifted
The assembly ends at a low frontal angle with the finished burger in the center. For the final shot, two hands enter from the camera side and support the burger as it lifts. A brief hold after it leaves the frame gives the eye time to move from the food to the SCENORA symbol.
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